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Why Netflix Will Open Its Library In France & Germany In 2014?
VoD giant Netflix are looking for additional markets in Europe to launch their service. That’s why Netflix executives have visited France and Germany last week. They met with the staff of France’s...
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Twitter Hashtag Bombing To The Max
By now most of the population online knows about Twitter Bombs and hashtagging. This use of attempting to make tweets popular and dominating a subject is still at the center of controversy. Not only...
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Alert Shirt: Wearable Technology Fuels Sports And Social TV?
Alert Shirt is wearable technology that converts live game data into powerful sensations experienced instantly by the wearer during a match. Can you imagine feeling the tackles during the game? We are...
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Coca-Cola’s Marketing Perspective On The New TV Landscape
Highly relevant for CMOs is Coca-Cola’s marketing perspective on the new TV landscape. Another leading brand embracing non-linear thinking? Think TV presents a brand new series which explores “The New...
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B2B Marketers. Have You Seen Hootsuite’s Game Of Thrones?
A clever B2B marketing campaign created by social media management dashboard Hootsuite. See how they pulled a geeky audience through their AIDA funnel using the social Game of Thrones. Hootsuite earned...
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US Web Ad Revenue Beats Broadcast TV For First Time Ever
Online ad revenue in the US hit a magic high of $42.8 billion in 2013, beating the $40.1 billion generated by broadcast TV ads. I don’t know why last week’s IAB / PWC report shocked the media world? I...
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HBO GO’s Campaign Brings You Awkward Parent TV Moments
HBO GO has recently launched a new ad campaign that brings you hilarious awkward parent – children TV watching moments. What is the HBO GO Ad Campaign All About? You can use HBO GO on your laptop,...
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Coca-Cola Launches User-Generated Content TV Ad
Coca-Cola has launched a TV commercial comprised entirely of short video clips made by fans. Throughout the spring, Coca-Cola collected video clips of young consumers showing what it feels like when...
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Twitter Buys Video Startup SnappyTV In Social TV Push
Twitter buys video-editing startup SnappyTV in its strive to push Social TV. Is Twitter taking ‘the following’ of live events and live TV to the next level? The World Cup 2014 in Brazil might have been...
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Artistically Challenged: 1st Series To Air On Instagram Exclusively
Artistically Challenged is the show that will exclusively air on the image sharing platform Instagram. Is Social TV close to its tipping point? Television seems to have become the weapon of mass...
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